ChristchurchNZ has launched a major new destination and events marketing campaign aimed at boosting visitation from Australia’s east coast.

The campaign, Made For It, has been designed to showcase how far the city has come and position Christchurch as a place built for major events, large moments and memorable experiences.

It has been launched by city’s official economic development and destination marketing agency, ahead of a significant period for the city, with a strong focus on new infrastructure and a growing calendar of major events.

Central to the campaign is the opening of the 30000 seat One New Zealand Stadium in April, which will host New Zealand’s first Super Round during the DHL Super Rugby Pacific season, the South Island’s first Supercars event, the ITM Christchurch Super 440, and the first major concert at the new stadium.

Christchurch Mayor Phil Mauger said the campaign showed why the city was in such a strong position right now.

He said Christchurch had become a globally competitive city and sharing that story with Australia was an exciting step, adding the campaign showed the city was open, ready and made for major events and standout experiences.

ChristchurchNZ Acting General Manager of Visitor Economy Steve Backe Hansen said the campaign reflected a city that was no longer rebuilding but accelerating.

He said Christchurch was ready to compete on the global stage and the campaign celebrated the city’s regeneration and its readiness to welcome visitors. He said momentum was already building, with more people choosing to visit, and the focus was now on making 2026 a standout year for tourism and major events.

Targeted at Australia’s east coast and across New Zealand, the campaign positioned Christchurch as a modern, accessible and high energy destination. It drew on improved air connectivity, new infrastructure and the city’s growing reputation as a major events hub.

The campaign launched on 19 January and was developed to evolve over time, allowing different seasons, events and experiences to be promoted as the city continues to grow.

It also received $500000 from the Government’s $10 million Events Boost Fund, enabling the campaign to extend into the Australian market and support increased visitation around Christchurch’s autumn events calendar.