Spending by international visitors in New Zealand rose by more than nine per cent over the past year, according to new government data.

Tourism and Hospitality Minister Louise Upston said the increase reflects the sector’s vital role in growing New Zealand’s economy.

“Tourism is our second highest export earner and today’s results show just how important the sector is to unleashing economic growth in New Zealand,” Upston said.

Figures from the International Visitor Survey show international tourism contributed $12.2 billion to the economy in the year ending March 2025, up 9.2 per cent on the previous year.

The growth followed a 4.3 per cent rise in international visitor arrivals, with 3.32 million people coming to New Zealand, compared to 3.18 million in 2024.

“In real terms, that means more bookings in our restaurants, more reservations at local accommodation and visitor experience providers, more people visiting our regions and attractions, more jobs being created across the country, and an overall stronger economy,” Upston said.

When adjusted for inflation, international visitor spending was $9.7 billion, or 86 per cent of pre-pandemic levels.

“The growth in visitor numbers and spending is very encouraging but there is still more work to do to ensure tourism and hospitality can really thrive,” Upston said.

The Government recently announced a $20.4 million Tourism Boost package to help attract more visitors.

“New Zealand is open for business, and we look forward to welcoming more visitors to our beautiful country,” Upston said.