New Zealand First’s Wigram candidate Bryce Park has a theory about why people keep cutting his face out of election hoardings.

“I think they all want me in their living room.”

Park told chrislynchmedia.com that 12 of his campaign signs had now been damaged, stolen or vandalised, costing him approximately $800 and time spent repairing them himself.

But he is taking the unwanted attention in his stride.

“I find it funny because they keep giving me content opportunities. The hoarding is simply there to promote my name, and it’s definitely achieved that.”

Park said three signs on Blenheim Road were targeted in the early hours of September 18. Two were left with his face and body cut out, while a third disappeared entirely, leaving only screws in the fence.

He spotted the damage while driving along the road.

“I thought, ‘Let’s make a reel!’”

He has since reported further destruction at the corners of English Street and Yaldhurst Road, Hansons Lane and Blenheim Road, and Main South Road and Craven Street.

Park said vandalism at Mobil Riccarton had been captured on CCTV.

“They were unmasked and riding Lime scooters!”

While replacing and repairing the signs has cost money and time, Park believes the publicity has made it worthwhile.

“I have had awesome engagement that exceeds the cost. I have people recognising me on the street pledging their vote to me and my social media engagement has gone through the roof!”

He said his Facebook content had attracted more than 400,000 views, with more than 360,000 views on Instagram.

Park said a police officer had told him he was the biggest target of hoarding crime in Wigram.

Canterbury Metro Area Commander Superintendent Lane Todd said police had received several reports of alleged sign theft in Christchurch.

“Police are making enquiries into the reports.”

The police response did not confirm whether Park had been targeted more than other candidates.

Park said there had also been comments on social media, but he had chosen to play along.

He said more property owners had since asked to display his signs.

“It’s boosted support for my campaign.”